OVERVIEW
GOALS
OF THE COURSE
WHAT
IS VERBAL JUDO?
WHAT
ARE THE BENEFITS OF VERBAL
JUDO?
WHAT
IS THE TRAINING AGENDA FOR VERBAL
JUDO?

OVERVIEW:
VERBAL JUDO is a tactical communication training course.
Dr. George Thompson Ph.D. is the President and Founder of the
Verbal Judo Institute. He has applied his diverse experience,
including ten years as an English Professor, as well as five
years as a Police Officer, to create an internationally
recognized training program in Tactical Communication.
VERBAL JUDO is offered as a 2-day or 1-day
training program. The principles and tactics taught enable
graduates to use "Presence and Words" to calm
difficult people who may be under severe emotional or other
influences, redirect the behavior of hostile people, diffuse
potentially dangerous situations, perform
professionally under all conditions and achieve the
desired outcome in the encounter.
Professionals know they must be mentally
flexible to handle all the situations that come up in a
typical day. They understand how to use words as a tool rather
than as a weapon. And they keep focused on the goal of each
encounter.
To be successful we must be able to read
people and situations as opportunities for progress, taking
appropriate action for each event without letting our personal
feelings sabotage the results we are looking for.
Verbal Judo teaches the skills necessary
to remain centered and focused during any verbal circumstance.
You will learn to redirect behavior, diffuse difficult
situations, and generate voluntary compliance from people not
on their best behavior. Although people may not always like
what they have to do, they will understand the need to be
cooperative.
With employees, peers, citizens, or even
family members, Verbal Judo will give you the edge in any
encounter, increasing the value of the agency and the quality
of your life.
Welcome to Verbal Judo, where work
doesn't have to be another four-letter word.
GOALS OF
THE COURSE:
CONFLICT MANAGEMENT:
ENHANCED PROFESSIONALISM:
- Enhance The Employee's Reputation
- Enhance The Agency's Reputation
- Decrease Citizen Complaints
- Decrease Vicarious Liability
- Enhance The Ability To Articulate In All Arenas
WHAT IS VERBAL
JUDO?
Verbal Judo, or Tactical Communication,
enables employees to focus on the behavior of others while
maintaining their own and other's safety and then use Appropriate
Presence and Words to achieve a professional
purpose.
Verbal Judo, like Judo itself, uses the
energy of others to master situations. It contains a set of
communication principles and tactics that enable the user to
generate cooperation and gain voluntary compliance from others
under stressful conditions. These tactics are especially
useful when dealing with hostile, angry, upset, frustrated or
disgruntled people.
Verbal Judo teaches a philosophy of how
to look creatively at conflict, offering specific, powerful,
and usable strategies to resolve tense situations. Employees
will learn to respond to situations rather than react to
personal feelings. Additionally employees will come to
understand how to deal with difficult people and how to use
conflict management tactics to diffuse confrontational
encounters.
The course has precisely defined training
goals that address concerns important to both the agency and
its individual employees. They are:
SAFETY: Employees use words to prevent
confrontations from becoming violent situations, reducing the
potential injury to employees and those with whom they
interact.
ENHANCED PROFESSIONALISM: Employees
recognize the impact their words have on others and use
language appropriate to each encounter. Employees perform
professionally, thus creating a positive organizational
attitude.
REDUCED VICARIOUS LIABILITY: Employees
who handle encounters skillfully and professionally are less
likely to generate complaints and lawsuits. Employees trained
in Verbal Judo will be able to describe their reasoning and
explain their actions according to professional principles.
This program is designed for employees
whose duties require them to resolve tense confrontations
peacefully and safely. Verbal Judo is the top rated
communication course in the country with over 600,000
graduates.
WHAT ARE THE
BENEFITS OF VERBAL JUDO?
Verbal Judo teaches a
philosophy of how to look creatively at conflict and then use
specific strategies and tactics to find peaceful resolutions.
Verbal Judo teaches a means of creatively examining problems
and reaching solutions while preserving individual dignity and
organizational integrity. Maintaining a "Professional
Face" is crucial if employees are to remain under
emotional control during disagreements or conflicts and be
able to effectively find solutions to these potentially
violent encounters. Performance must always be part of the
professional process; it ensures true professionalism in all
working environments: with our subordinates, peers, and
supervisors, with other departments in our organization, and
most importantly -- with our primary contacts -- citizens.
Organizations can expect that once their
employees are trained in Verbal Judo, they will know the
following:
- How to use Words to achieve professional
purposes and how to resist using language to express
personal feelings, thus controlling themselves inside so
they can exert control on the outside.
- How to employ empathy and the art of
"Representation" to become Contact
Professionals, maintaining self-control and staying in
contact with the needs of the organization and their
audience.
- How to effectively deliver words that are on target
by first understanding the receiver's point of view,
including the "Five Step" approach to persuading
difficult people.
- The art of "Translation" - to ensure that
communication is on target and understood by the receiver.
- The art of "Mediation" - delivering words
in the form of a personal appeal, in order to achieve
voluntary compliance from people who are under temporary
emotional influences, ranging from uncertainty and
confusion to anger, mistrust, and even prejudice.
- How to use the four appeals of persuasion and the
twenty-four principles of street smarts.
- The five conditions where words fail and employees
must move beyond verbal communication.
WHAT IS THE
TRAINING AGENDA FOR VERBAL JUDO?
Seminar
Agenda
Verbal
Judo
Tactical
Communications For
Government
Introduction
The
Goals Of The Course
Traits
Of A Professional
Module
One:
The
Goal Of The Professional
The
Tools Used To Achieve This Goal
The
Habit Of Mind Necessary To Achieve This Goal
The
Contact Professional
The
Art Of Representation
Module
Two:
Communication:
From The Receiver's Point Of View
Three
Survival Truths Of Communication
Module
Three:
Verbal
Karate Versus Verbal Judo
The
"Five-Step" Style Of Persuasion
Module
Four:
How
To Recognize When Words Fail And
Be
Prepared To Move To Action: S.A.F.E.R.
Module
Five:
The
Three Arts Needed To Be A Professional:
Representation,
Translation And Mediation
Module
Six:
The
Four Appeals Of Persuasion
The
Forty-Six Principles Of Disinterest
Module
Seven:
The
"Tactical Eight-Step" Meet & Greet
COURSE OBJECTIVES
AND INTRODUCTION
There are five primary goals
for teaching Verbal Judo: 1. - Personal Safety, 2. - Enhanced
Professionalism, 3. - Less Complaints, 4. - Less Vicarious
Liability and 5. - Less Personal Stress. Employees are safer
when they use their words to achieve a professional purpose
rather than express their personal feelings. The most
dangerous weapon an employee carries is the "Cocked
Tongue." He must use words as tools not weapons. Mind and
mouth disharmony causes violence. Everything we teach in
Verbal Judo can markedly enhance an employee’s ability to look
good and sound good, as well as be good. The
way we do what we do is often the difference between success
and failure. This "Art of Delivery" results in
employees generating fewer complaints and hence generating
fewer lawsuits from their actions. Organizations trained in
Verbal Judo have seen reductions of up to 80% in complaints
and an untold amount of dollars saved in lawsuits. All of this
results in less stress for the employee and the organization.
VERBAL JUDO
AGENDA
Module 1
In this module, we define and show how
to become the consummate Professional. Presented is an in
depth definition of Professionalism, defining its central
goal: Generating Voluntary Compliance. The tools available to
the professional are listed, with detailed emphasis on Professional
Presence and Words. We present the philosophy of
‘mushin’ and show the employee how to become "The
Contact Professional," the ultimate artist in
representing the goals of the organization.
Module 2
Employees work in an arena of verbal
assault. In this section, we teach them the skills necessary
to present a "Professional Face" at all times.
Knowing more about communication than the people with whom
they interact enables them to become who they have to be to
handle difficult situations. The module stresses that 93% of a
Professional’s effectiveness lies not in his message
but in his "Delivery Style." We teach not only what
the delivery style is but also how to use it more effectively.
Module 3
Here we show employees the difference
between an offensive attacking style of language, Verbal
Karate, and the professional re-directive power of Verbal
Judo. We define our terms and demonstrate technique over brute
power. We illustrate Verbal Judo in action through the
"Five-Step" style of persuasion using real examples.
If the Professional uses the five-step discipline, he CANNOT
LOSE. We teach the limits of words and how to reach their
maximum power.
Module 4
NO EMPLOYEE IS SAFE IF HE IS TALKING
WHEN HE SHOULD BE ACTING. Hence, we teach the five times when
words fail -- summed up by the acronym S.A.F.E.R. -- and show
how to evaluate the threat and move to other appropriate
options.
Module 5
Contact Professionals are the great
PERSUADERS in America. Here we teach the three arts necessary
to change the way people may want to behave when they are
under the influence of liquor, drugs, rage, stupidity or
greed. How to influence difficult people to think better for
themselves than they may naturally desire is the sum of the
three arts.
Module 6
To show employees how to verbally
"hook people up" for their own good, we teach the
four basic appeals of Persuasion and arm them with 46 or more
principles of disinterest or flexibility taken directly from
cops on the streets. Knowing the four appeals enables
Professionals to remain flexible in their approaches to
persuasion and more efficient in their use of words. Knowing
the ethical and verbal principles helps employees stay
centered and focused on the goal of generating voluntary
compliance rather than reacting to personal feelings.
Module 7
In this section, we teach the
"Tactical Eight-Step", a safer and more powerful
approach to greeting people, one that elicits far less
resistance and misunderstanding and sounds professional and
strong throughout. Put together with the "Five-Step
Style", these two disciplines arm employees with a
TACTICAL ADVANTAGE they have never had before. There is a
better way to do business, and this is it!

For
information:
(888) 966-7421
Fax:
443-646-0067
email mike@verbaljudo.org